About Us

How did it all begin, you wonder? With a Ukrainian-born immigrant—Alex Pavlenko!

That's right. Mr. Pavlenko immigrated from Ukraine in 1989 in hopes of a better life in the United States. With the USSR collapsing and Ukraine becoming an independent country, times were tough, and Alex’s life was even tougher. At just 23 years old, Pavlenko was ambitious and eager to work hard. On the recommendation of a friend, he got his first job at a mattress factory, where he built a career over the next 20 years. He was the hardest worker anyone knew.

Through decades of experience in the industry, he realized that luxurious mattresses were not something everyone could afford. Even though people spend half their lives on a mattress, many hesitate to invest in a good one. Quite frankly, he understood why—they were expensive.

In 2008, Alex left a high-paying position at a mattress factory to start his own business. He had one goal in mind: to handcraft an amazing mattress that anyone could afford and experience what it truly means to sleep luxuriously.

Since then, everything changed. Alex Pavlenko became an icon in his community, offering what many called "the most amazing mattress anyone has ever slept on." His reputation exploded purely through word of mouth. With countless secret innovations in his small garage shop, Alex worked tirelessly to perfect the most comfortable mattress on the market, outperforming competitors in both quality and price—something unheard of. Many customers even claimed their back pain was completely cured after sleeping on his mattresses.

As the years went by, Alex Pavlenko's success became less important to him than his family. Upon becoming a grandfather, he decided to retire and spend more time with his grandchildren. The business was then acquired by a close friend and young Ukrainian entrepreneur, Vladimir Vilkhovoy.

About Vladimir Vilkhovoy
Vladimir comes from a missionary family. With Ukraine being a generally poor country, many children are left orphaned or simply lack basic necessities. Vladimir’s father, Ivan Vilkhovoy, dedicated his life to serving others, and for all the years Vladimir has been in America, he has made it his mission to give back financially to the ministry.

His blessings are reaped daily, but he never forgets the importance of a helping hand. God remains the primary focus in Vladimir’s life, and this business is no different. A portion of all profits is donated to help those in need.